Your search is over! Introducing…. Not Google!
Before I begin, please know that I’m a Google fanboy. Here I am with my Google Pixel 3 XL next to me, my Google Chrome Pixelbook, my Google Titan Security Key (read more about Two Factor Authentication), and drafting this article using my Google G Suite and storing the Doc on Google Drive. I’ve committed to the Google platform.
Google is good, Google is bad, just like Microsoft, just like Apple. I’m more inclined to suggest that Google is more like Apple in that they’re trying to build an entire ecosystem. Microsoft may have tried, but who has a Windows phone anymore? Apple has done it very successfully, and many consumers thrive on the Apple ecosystem (iPhone, iPod, iPad, Mac Book, etc.). Tying all these things together can provide a cohesive user experience.
Now that I’ve got my bias out of the way, something I’ve been considering more and more frequently lately is an alternative search engine. As you can already tell, I can appreciate a Google product. But what if I want to ensure privacy in my web searches? What if I’m not interesting in selling my soul (and search history) to Google so they can re-market to me on other sites? Is there anything that truly protects my privacy on the web?
I’ve been looking into my Google analytics lately for users that visit Aligned Risk Management and have found a surprising amount of traffic coming in from DuckDuckGo. Initially, I thought it must be some kind of troll or someone playing a practical joke. I’d never heard of them before.
I did some digging and found that it was a legitimate search engine. And a search engine that places a top priority on privacy.
Officially, they’re an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by showing all users the same search results for a given search term, and emphasizes returning the best results, rather than the most results, generating those results from over 400 individual sources, including crowdsourced sites such as Wikipedia, and other search engines like Bing, Yahoo!, and Yandex.
Give it a shot. See if you like it. And don’t forget that Aligned Risk Management puts privacy and security first, too.